7

image ads for nackt.

Built from your product photos, your site and your customers' own words. Each one comes with the Meta copy to run it (primary text, headline, description, button) and a short note on why it is built that way. The 4:5 and 1:1 files are under each ad.

Book 20 minutes with me

Cold · 4 ads

Your 16 live ads (checked on 23 September) mostly talk to people who already know what a barefoot shoe is. These start earlier, with people who have never thought about their shoes.

Ad 01
Ad 01 · Cold
When did your feet last feel the ground?
ForSomeone who walks a lot in town and has never thought about their soles.
AnswersWhy would I want a thinner sole?
BeforeA sole is a sole. Thicker means comfier.
AfterI haven't felt the ground in years, and I'd like to.
Why it is built this wayYour ads talk to people who already know what barefoot is. This one starts earlier, with a feeling everyone remembers, and only then gives the number (7.5 mm, from your product page).
Meta copy
Primary textfirst line 65/125
Remember walking barefoot on a beach and feeling every bit of it?

Manon's sole is 7.5 mm from top to bottom, and it bends. You feel the street under you again, in a leather trainer you can wear anywhere.

Handmade in Portugal. From £139, free UK delivery.
Headline33/40
7.5 mm between you and the street
Description20/30
Handmade in Portugal
Call to actionMeta button
Learn More
4:51:1
Ad 02
Ad 02 · Cold
Can your trainers bend like this?
ForSomeone in regular trainers who doesn't know what 'barefoot' means yet.
AnswersWhat makes a shoe barefoot?
BeforeBarefoot shoes are a gimmick.
AfterMine can't do that.
Why it is built this wayA demonstration beats a claim. Most everyday trainers can't fold like this, so the viewer goes and checks their own.
Meta copy
Primary textfirst line 40/125
Try this with your trainers. We'll wait.

A barefoot shoe bends where your foot bends. Manon has a thin, flexible sole, a flat heel and a wide toe box, so your foot moves the way it does without shoes.

Italian leather, handmade in Portugal. From £139, free UK delivery.
Headline32/40
A sole that bends like your foot
Description28/30
From £139 · Free UK delivery
Call to actionMeta button
Shop Now
4:51:1
Ad 03
Ad 03 · Cold
The best part of your day shouldn't be taking your shoes off.
ForSomeone who wears ordinary trainers all day and takes them off the second they get home.
AnswersWhy does taking my shoes off feel so good?
BeforeSore toes at night are normal.
AfterIt's the shape of my shoes, not my feet.
Why it is built this wayThe relief of taking your shoes off is the proof the shoes were squeezing. The old pair lies kicked off, the Manon waits by the door: the problem stays with the old shoes.
Meta copy
Primary textfirst line 81/125
If the best part of your evening is kicking your trainers off, it's the trainers.

Manon has a wide toe box, so your toes can spread out like they do when you're barefoot. Italian leather, handmade in Portugal, and made to stay on all day.

From £139, free UK delivery.
Headline27/40
Room for your toes, all day
Description28/30
From £139 · Free UK delivery
Call to actionMeta button
Shop Now
4:51:1
Ad 04
Ad 04 · Cold
For people who'd rather be naked.
ForSomeone who loves a night out and files barefoot shoes under sports kit.
AnswersCan barefoot shoes be what I wear on a Saturday night?
BeforeBarefoot shoes are for running and hiking.
AfterThey're for going out.
Why it is built this wayYour own line, "for people who'd rather be naked", on a dance floor instead of a trail. Jazz is on your About page and dance runs through your site, yet neither is in your 16 live ads.
Meta copy
Primary textfirst line 56/125
Barefoot shoes were never meant to live in your gym bag.

Manon is a leather trainer with a thin, flexible sole and room for your toes. It looks like something you'd wear out, because that's what it's for.

Handmade in Portugal. From £139, free UK delivery.
Headline35/40
Made for going out, not working out
Description29/30
Leather, handmade in Portugal
Call to actionMeta button
Learn More
4:51:1

Warm · 2 ads

For people who like the idea of barefoot and hold back because of the look.

Ad 05
Ad 05 · Warm
Spot the barefoot shoes.
ForSomeone curious about barefoot who's put off by how most of them look.
AnswersCan I wear barefoot shoes without anyone noticing?
BeforeBarefoot shoes look like slippers or toe gloves.
AfterI couldn't even pick them out.
Why it is built this wayIt takes the idea you relaunch most, "Not the ones with the toes", into a new format: a game. The viewer has to hunt for the shoe, which makes the claim visible instead of stated.
Meta copy
Primary textfirst line 29/125
Took you a second, didn't it?

Manon has what a barefoot shoe needs: a wide toe box, a flat heel and a thin sole you can feel the ground through. It doesn't look like a barefoot shoe, and that's the point.

"look like stylish casual trainers not like weird technical footwear" (Rachael, Trustpilot)

From £139, free UK delivery.
Headline33/40
Barefoot, minus the barefoot look
Description28/30
From £139 · Free UK delivery
Call to actionMeta button
Shop Now
4:51:1
Ad 06
Ad 06 · Warm
People will ask where they're from, not what they are.
ForThe same person one step later: close to buying, worried about being asked about them.
AnswersWhat will people say when they see them?
BeforePeople will ask why I'm wearing weird shoes.
AfterPeople will ask where I got them.
Why it is built this wayIt turns the objection round. The fear is being asked about them; the answer is yes, you will be, for a better reason. A real review backs it up.
Meta copy
Primary textfirst line 75/125
The question you'll get isn't "what are those?" It's "where are they from?"

Manon is a barefoot trainer: wide at the toes, flat from heel to toe, with a thin, flexible sole. The upper is Italian leather and every pair is handmade in Portugal.

"Got lots of compliments!" (MrsT, Trustpilot)

From £139, free UK delivery. 30-day returns.
Headline37/40
The barefoot trainer people ask about
Description14/30
30-day returns
Call to actionMeta button
Shop Now
4:51:1

Optional · 1 ad

A different take on grounding: it says plainly what the shoe does and what it does not do.

Ad 07
Ad 07 · Optional
Grounding means bare feet on bare earth.
Optional: uses the word grounding, which your site avoids.
ForSomeone who has heard about grounding online, curious and a little sceptical.
AnswersDo barefoot shoes ground you?
BeforeEvery barefoot brand says its shoes do everything.
AfterThis one tells me what it doesn't do.
Why it is built this wayYour customers already notice it: "I appreciate the lack of pseudoscientific claims about earthing/grounding" (CGN, Trustpilot). This ad turns that honesty into the hook, with no health claim. Only run it if you're happy to use the word at all.
Meta copy
Primary textfirst line 96/125
Grounding means skin on soil. No shoe with a rubber sole does that, and Manon has a rubber sole.

What it does do: a 7.5 mm sole that bends, a flat heel and room for your toes, so you still feel the ground under you. That's the whole claim.

Leather, handmade in Portugal. From £139.
Headline31/40
Honest about what a shoe can do
Description20/30
Handmade in Portugal
Call to actionMeta button
Learn More
4:51:1

Before you run them

  1. None of them promises anything about backs, posture or pain. The ASA ruled against claims like that for barefoot shoes in 2024 (HIKE Future Ltd).
  2. The scenes are generated from your product photos, so Meta may add its AI label when they run.
  3. Ads 05 and 06 quote two of your Trustpilot reviewers by first name. Check you are happy quoting them.
  4. Ad 07 uses the word grounding, which your site stays away from. It is here as an option.
Know another founder?

Introduce them, and your first month with us is free.

If someone you introduce signs with Fortis Motion, your first month of work with us is free. If you are already working with us, it is your next month. Every introduction that signs is another free month.

Send an introduction
Next step

Tell me which ones you would run.

Or book 20 minutes and we go through them together, along with how you run the account today. I can build the next batch from whichever ones you pick.

Book 20 minutes
Emailphilippemaza@fortismotion.com
WhatsApp+43 676 6519799
WhoPhilippe Maza, Founder of Fortis Motionfortismotion.com